NIKE INC. c/o Virgil Abloh "TEN ICONS RECONSTRUCTED" ("10") - Beaverton, Oregon USA 2017

"This book details the making of "TEN ICONS RECONSTRUCTED," a celebration of ten iconic Nike, INC. footwear classics built in collaboration with the designer Virgil Abloh. The contents of this book capture the details of a massive undertaking—one that grew naturally from a relationship beginning in 2017— to form an encyclopedia of images and text surrounding the project. The images you see were captured in Milan, New York City, London, and Portland, OR and are paired with original material from the Nike, INC. archives. The text you see has been cut, pasted, and edited for length and effect from tape-recorded interviews, live-streamed discussions, group SMS, and individual compositions. It is frequently non-linear. The result is a collage of stories and techniques, releasing the energy built by each Nike icon both in competition and in community. This process exposes the emotion and innovation contained within ten monuments of sport to preserve their legacy while offering a vision of their future. This book was compiled in the Nike NYC studio. The intent is to inspire others to continue this creative dialogue moving forward. The research and background stories included for each icon were prepared by Gary Warnett (1978—2017)."

The shoes are divided into two themes. The first, “REVEALING” includes the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid, designed to bare all as in taken apart and reconstructed.

The second is “GHOSTING” featuring translucent uppers that stand for the idea of revealing, creating a common thread that runs through the Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk, Nike Air Max 97 and Converse Chuck Taylor (release postponed to 2018).

Never publicly published, this sealed book was made for the release of designer Virgil Abloh’s debut Nike collection, September 2017. 

More collectible than any pair of sneakers.

260p - EN - 21.5x33cm - softcover - sealed - very rare